What a Digital Operator can do for your company

Jun 24, 2008 | Social Data | 0 Comentarios

Internet has evolved to a new era: The web 2.0. According to who is considered the concept founder, O’Reilly, Web 2.0 is social computing, user-generated content, software as a service, podcasting, blogs, and the read–write web. Taken together, they are what experts call: Web 2.0, the next-generation user-driven, intelligent web.

In this context has come to the surface a new mass media where the protagonists are not the traditional media or institutions but the people as producers of contents and developers of states of opinion. There are new ways to communicate and to do marketing and PR online. Today is not enough to have presence online publishing a site on the web, it’s necessary to be Web.

As a result, organizations are looking for suit its communication and marketing practices to the new communication needs. The Digital Operator is the professional who has the knowledge and the expertise to not just design a strategy 2.0 but also implement the suitable applications, services, and methodologies appropriate to each product, service or brand to be web 2.0.

How does a Digital Operator work in your company?

 

TAMBIÉN TE PUEDE INTERESAR…

Hacia la simplicidad del Data (II)

El jueves en nuestro post “Hacia la simplicidad del Data” hablábamos sobre el trabajo que desde DOG Social Intelligence desarrollamos para ayudar a nuestros clientes en la obtención de datos que les aporten valor. Entre otras cosas comentábamos...

El Valor de las Emociones

El Valor de las Emociones

Hoy leíamos en la web Online Social Media "Turning down the volume on volumetrics" sobre la monitorización social como elemento clave en Social TV incluyendo la medición de emociones. El artículo se basa en 6 puntos principales: 1. Las métricas ya...